FOR IMMEDIATE RELEASE: Thursday, December 11
HAWKS TELECASTS ON FANDUEL SPORTS NETWORK SEE TOTAL AUDIENCE GROWTH
Total Audience Delivery up 19% Through 23 Telecasts
ATLANTA – FanDuel Sports Network has experienced a 19% growth in its total audience delivery through the first 23 Atlanta Hawks telecasts of the 2025-26 season.
Total Audience Delivery is an all-encompassing viewership metric that combines the full footprint viewership across the network’s multiple television and streaming platforms. So far this season, Hawks telecasts are delivering on average over 47,000 viewers.
“We’re thrilled to see Hawks viewership on the rise this season—it’s a clear reflection of the team’s performance and the success of our multi-platform approach,” said Damon Phillips, Executive Vice President of Team Partnerships at FanDuel Sports Network. “Fans have more ways than ever to experience Hawks basketball, and right now we’re offering a 30-day free trial on the FanDuel Sports Network app so they can see what they’ve been missing.”
The total audience growth is largely due to the rising success of the network’s FanDuel Sports Network app with viewers streaming through direct-to-consumer subscriptions, Amazon Prime Video or by logging in with pay-TV provider login credentials.
Streaming viewership has seen triple-digit growth with the total number of unique streamers up 142% and unique streamers per game up 111% over last season’s first two months. Additionally, viewers have streamed 10.8 million minutes, a jump of 94% year-over-year.
TV viewership in the Atlanta DMA has also increased this season, rising 15% year-over-year.
Sources: TV, Nielsen Media Research, NLTV & Local Market Sports Reports - 10/23/25-12/5/25; Streaming, FDSN Google Analytics (DTC, Amazon, TVE) - 10/23/25-12/7/25
For fans missing out on the Hawks season, FanDuel Sports Network offers annual, monthly and Season Pass subscription options for its direct-to-consumer app. The Season Pass is currently available for $74.99 with Hawks fans able to purchase a subscription for the final 51 games at a cost of less than $1.50 per game. Additionally, FanDuel Sports Network is offering a 30-day free trial for new subscribers through Dec. 31 by using the promo code FDSN30 at checkout.
The next two Hawks games were added to FanDuel Sports Network’s broadcast schedule following the NBA Cup group stage games. The Hawks face the Detroit Pistons on Friday at 7 p.m. ET. Fans can tune in at 5:30 p.m. ET for the FanDuel Sports Network Countdown Live show followed by the Hawks LIVE pregame show at 6:30 p.m. ET. Atlanta hosts the Philadelphia 76ers on Sunday with coverage starting at 5:30 p.m. ET.