OMAHA PRODUCTIONS AND FANDUEL SPORTS NETWORK FORM STRATEGIC PARTNERSHIP AS NETWORK EXPANDS PRODUCTION CAPABILITIES WITH LAUNCH OF MAIN STREET SPORTS PRODUCTIONS
SOUTHPORT, Conn. – October 16, 2025 – Main Street Sports Group, owner of FanDuel Sports Network, and Peyton Manning’s Omaha Productions today announced a new strategic content partnership focused on co-developing and co-producing premium sports content across linear, streaming, and digital platforms.
The agreement brings together FanDuel Sports Network’s passionate local fan base, scale and multi-platform reach, with Omaha Productions' award-winning storytelling and creative expertise. Through content sharing, cross-promotion and joint production initiatives, the partnership will deliver new and engaging content for fans nationwide.
The partnership also marks a milestone for Main Street Sports Group as the company launches Main Street Sports Productions, a new division dedicated to creating and producing content for both owned channels and third-party partners. Led by veteran production executive, Norby Williamson, Main Street Sports Productions will leverage the network’s best-in-class infrastructure and production expertise to expand the company’s creative footprint.
“This is a transformative moment for us,” said Norby Williamson, President of Production and Programming for Main Street Sports Group. “Partnering with Omaha Productions, one of the most respected and creative brands in sports entertainment, sets the stage for what’s next. Main Street Sports Productions allows us to take what we do best and expand it to new audiences, platforms and partners.
“FanDuel Sports Network has built a strong reputation by serving local sports fans and tapping into the passion of fan bases across the country,” said Jamie Horowitz, President and Co-Founder of Omaha Productions. “At Omaha, we’re thrilled to partner with them and create content that speaks directly to those fans in fun and meaningful ways.”
The partnership and the launch of Main Street Sports Productions underscore FanDuel Sports Network’s continued evolution into a fully integrated local sports media platform, one that unites live game coverage, original programming, and now full-scale production capabilities. Together, these initiatives position Main Street Sports Group to deliver even greater value to fans, partners, and leagues through innovative storytelling and best-in-class production.
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